Ramadan is not only a spiritual month, but it’s also the month where every industry rolls up its sleeves and brings out its absolute best work through the most creative Ramadan ads. The competition is usually insane with hilarious scripts, outrageous scenarios, and an entire marketing budget spent on bringing some of the most famous faces in Egypt together in one ad.
While all that can make a commercial quite successful, sometimes it’s the simplicity that touches our hearts. This year, Coca Cola’s Ramadan ad reminded us of what the holy month is all about and the importance of reaching out not just to your families, but to strangers. Through acts of kindness, you not only touch a stranger’s heart and bring them joy, but you also work towards transforming strangers into friends.
The ad is simple but shows so much empathy, kindness, and the importance of giving back. It also reminds us that taking the first step and sharing the simplest things with strangers is what brings us together and starts a bond that transforms them into loved ones.
Well done, Coca Cola for doing it right. Let us know what you think of this ad in the comments section.
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