Ramadan ads have always been a huge part of the Ramadan spirit, mood, and vibe. Every year, we wait to see what Egyptian companies will bring to the table and just how creative, emotional, or fascinating their ads will be.
This year, with Ramadan 2020 coming during the lockdown, quarantine, and everything that coronavirus has instilled upon us, the theme of Ramadan advertisements has taken a huge shift. While most ads used to focus on the importance of getting together and being with loved ones during Ramadan iftar, Orange has really managed to bring to the table the perfect twist through their storyline.
Their advertisement shows how we’ve all been connecting virtually with our loved ones trying to stay in touch, spread the love and how many families have been distanced by the global pandemic. It shows that no matter what happens in the world, nothing will ever replace the love we have for our family and friends. It is “Sonet El-Hayah” just like the song lyrics describe for loved ones to get separated.
The song lyrics by Hussein El Jassmi are heartwarming, precise, and relatable reminding us that connecting to loved ones does not have to be by meeting them in person. There’s always a way to get through to them and express your feelings.
While the song and ad have gone viral, the thing that made Orange’s Ramadan ad stand out amongst all other commercials is that they managed to do something really creative and smart. They’ve made their advertisements interactive. They allow you to personalize it with your own photos and send it to your loved ones to remind them how much you wish you were spending Ramadan with them.
In order to do that, you can follow these steps:
- Visit Orange Sonetelhaya.com
- Choose the duration of the video you want to make according to how many photos you want to upload.
- Upload photos of your family members and save.
- And voila! You have your very own Ramadan greeting that you can send to all your loved ones, being played to Sonet El-Hayah’s incredible tune.
How cool is that? Hats off to Orange for trying their best to make us feel connected and united this Ramadan. May you all be surrounded by your loved ones soon.
Further reading: Be 100 Wesh: 4 Reasons Every Woman Will Easily Get Conned by Omar